Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Personalize your path. COMM2912. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. e.aboelela@northeastern.edu. (4 Hours). Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. 2022-2023 Northeastern University Attribute(s): NUpath Difference/Diversity, COMM2135. (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 Youth and Communication Technology. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. MKTG4510. 617.373.8900 This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Expects students to produce a major paper suitable for publication. COMM3307. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. COMM3500. About the Opportunity. Graduate Research Practicum in Marketing. Class Schedule: Monday-Friday. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. COMM3230. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Provides an overview of the role of marketing in business and society. What do you think? Web Request. Emphasizes ethical considerations involving security, privacy, and fairness. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Investigates how companies can create customer value through artificial intelligence. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) COMM2500. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Attribute(s): NUpath Integration Experience, COMM6102. Communication, Technology, and Society. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Opens New Window Introduces students to the basic statistical concepts used by communication researchers. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. (4 Hours). (4 Hours). MKTG4504. Interpersonal Communication. The PDF will include all information unique to this page. COMM2555 and GAME 2555 are cross-listed. Driving Marketing Performance: Measure, Analyze, Profit. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. (4 Hours). Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Customer Performance Modeling. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Introduces how organizations use the latest technologies for enhancing consumer engagement. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. (4 Hours). (4 Hours). Introduces the principles and skills of effective argument. Sports, Politics, and Communication. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Exercises skills of project management, teamwork, and client relationship management. 617.373.2027 [email protected] Julie Newmeyer. Northeastern University. Please fill out the form below with your web request(s). Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. About the Opportunity. (4 Hours). Full-Time. | Analyzing Conversations in Everyday Life. (4 Hours). Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. COMM2991. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Opens New Window. Consumer Behavior. May be repeated without limit. COMM3320. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. New Product Development. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Communication Law. 617.373.3386. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. - Center for Design. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Combines theory and practice in argument through individual presentations and team debates. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. (4 Hours). Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Focuses on developing and executing sales. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Sound Production for Digital Media. Associate Dean for Administration and Finance. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. MKTG4220. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. (3 Hours). Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Rhetoric and Justice. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. (4 Hours). Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. (3 Hours). Political Communication. Customer Value and the Enterprise. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Communication and Sexualities. (4 Hours). Covers the role of marketing in business and society. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Northeastern University is a private institution that was founded in 1898. Attribute(s): NUpath Societies/Institutions, COMM1210. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. (4 Hours). Includes professional accounting students. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.