Were going to lead by example. Prior to joining McDonalds in 1996, she worked at Ernst & Young for 3 years in their audit practice. The importance of [showing up] every day. Previously, she worked at Nestl Waters North America and served as Education Director for Salish Sea Expeditions. What dont we know? 09 September 2020. Whats this we hear about changes to your iconic burgers?The adjustments were making are a series of small changes that add up to one big difference our customers really notice. In this role, Marion and her team ensure relationships with suppliers are based on transparency, inclusion and trust, which lead to strong business performance and a unique competitive advantage for the McDonalds System. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. My very first impression of Chris, and a belief I continue to hold today, is that he is a true values-based leader. Amid all else thats going on, you recently launched a purpose to feed and foster communities? I dont think we did enough to embrace how we are a part of culture, Mr. Kempczinski said in explaining the launch of the Travis Scott Meal, a wildly successful venture between McDonalds and the celebrated rapper. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. To manage that risk, though, you have to make sure your creative teams are nimble. [3] In a COVIDs a perfect example of that. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. You know what a good Quarter Pounder should taste like. Born in 1968 in Cincinnati, Ohio Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. Throughout his McDonalds career, he has achieved exceptional results by resetting the fundamentals of the business, focusing on operational excellence and ensuring strong collaboration and engagement with franchisees and DL partners. Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. She joined McDonalds from The Boeing Company, where she served as Senior Vice President of Human Resources since 2016. [Many] decisions were left to the field and I think ultimately that proved to be quite successful for us.What is one misconception about retail that you would love to debunk for everyone? Its been helpful for us just to keep people in the loop, informed, focused forward. And that brought us back to the notion of community. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? Here are a few questions, along with Kempczinskis answers (watch the video above for all 20 Questions):What is the biggest risk you have taken in your career? Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retails Future 2022 who will be celebrated at the NRF Foundation Honors. Cornell serves as an alumni board member and student mentor for Ithaca College Park School of Communications. The more delivery locations you have, and each of our restaurants is a delivery location, the better you can make that experience. By using this website, you accept the use of cookies. We did have a leader who didnt act in accordance with our values, and youve got to hold everybody to the same account. Definitely the Egg McMuffin with no Canadian Bacon. You are leaving McDonalds to visit a site not hosted by McDonalds. He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. Meet our President and CEO, as well as other McDonald's U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright. '&l='+l:'';j.async=true;j.src= In this role, Kevin identifies and focuses on areas where we can continue to evolve our Accelerating the Arches growth strategy long into the future, and provides active counsel as teams execute against the strategy. In the retail space, I have a lot of respect for how Walmart has engaged with their associates to address questions about their corporate brand. Chris Kempczinski: Yes, a couple of things come to mind. During his tenure, he was instrumental in converting the four Nordic countries (Denmark, Finland, Norway and Sweden) and Hungary into developmental licensee organizations. Youre going to love those grilled onions. Its got to be about the company and the organization. As the son of a former Belgian McDonalds Owner Operator, Manus first restaurant experience dates back to 1987, when he worked as a crew member at his parents restaurants. My answer is: ensuring the relevance of the brand. Senior Partner, Consumer Industries Group Global Lead, Head of Office, Chicago. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. In his first town hall as CEO, Chris was clear with his expectation that everyone personify the values of the company, recalls Kevin Ozan, CFO at McDonalds. Previously, Marion served as Senior Vice President and Chief Supply Chain Officer, North America, where she was responsible for executing the strategic direction of McDonalds Supply Chain, including the oversight of nearly $14 billion in food and beverage, equipment, packaging and premiums, and distribution for more than 15,000 restaurants across the U.S. and Canada. 65 years in business serving 65 million people a day (give or take). Prior to joining McDonalds, Brian led enterprise technology teams at well-known brands and global businesses, including Kellogg Company, Mars, General Motors and Cardinal Health. Do Not Sell or Share My Personal Information. Theres a rich trove of best practices out there to learn from. As President of IDL Markets, Jo is responsible for the more than 80 markets in which McDonalds has licensed its franchising rights to strategic partners. We can make a difference around being there for communities in crisis, from Ronald McDonalds House Charities to natural disasters. You cant ever coast. Its not about you. Executive Vice President and Chief Customer Officer. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. The McDonalds brand is well known around the world. Im a Filet-O-Fish-no-tartar-double-ketchup guy. She serves as a Non-Executive Director of InterContinental Hotels Group (IHG). Neither Great Men nor Great Helmsmen. Yahoo Finance says McDonald's sources said Kempczinski is a. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Jo started his McDonald's career as an intern in finance in Belgium in 1992. Our purpose is to feed and foster communities, now more than ever. So what do you do? She lives in Chicago with her husband and three children. McKinsey: In delivery, youre currently partnering with third-party providers, which means you dont have full access to the customer data or full control of the customer experience in delivery. This article was edited by Monica Toriello, an executive editor in the New York office. From there, he moved on to roles of increasing scope and responsibilities that included regional and international leadership such as Vice President & General Manager of the Indianapolis Region and Managing Director, McDonalds Korea. McDonalds announced that its CEO, Steve Easterbrook, was being removed from his position due to breaking company guidelines regarding relationships with employees. So I wanted, right from the start, to emphasize and refresh the core values that define who we are as a company. She is a Henry Crown Fellow of the Aspen Institute. The global technology organization powers the industry-leading capabilitiesfrom restaurant and digital technologies to business infrastructure and cybersecurity. In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. (201415), Senior vice president, US grocery As Chief Financial Officer, Ian oversees McDonalds accounting, internal audit, treasury, tax, global franchising, global business services and investor relations functions, and as a member of McDonalds senior leadership team, he works to position McDonalds for long-term enduring success. We think we have an obligation to speak out on those topics. How does the brand remain so cohesive while catering to local tastes?We use the expressionIm sure other companies use it as welltheres freedom within the framework. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Michael Hsu, Mr. Kempczinskis former boss at Kraft Foods, now Chairman and CEO of Kimberly-Clark, saw the way in which these character traits, coupled with his deep understanding of consumer behavior, drove strong business performance. And I did feel like wed gotten a little complacentthat we were stuck in a traditional mode, where we were more just broadcasting, as opposed to really engaging our customers in areas that theyre passionate about. He joined McDonalds from VF Corporation, where he served as Vice President, Global Inclusion and Diversity, building the companys first I&D strategy and turning it into an award-winning program. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Six priorities for CEOs in turbulent times. You cant be in a situation where you say, Ive made it to this level or Ive made it to this role. For me, whether it was back as a brand assistant at P&G or now in my role here at McDonalds as CEO, there is a recognition that you constantly have to prove yourself thats something that has carried with me throughout my career.What do you do to stand out? How do you decide which issues youll address? The context of how I came into the job is important to understand: it was very much a values-based situation. After 65 years of doing this, we still find ways to actually make the product just a little bit better. 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