This allows you to track user engagement and participation easily. The campaign was . Brand ambassadors refers to influencers who regularly post content for a brand. Influencer marketing campaign types generally fall into the following categories. Here are a few different types of influencer marketing campaigns that you can use. Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. Ill cover six types of influencer marketing campaigns: Lets start with the basics. Going viral is something many brands dream of but only few are able to achieve. On the one hand, its positive: it means positive changes for end-users. Competitions and giveaways10. In the sections below, I'll cover each step . Themed campaigns5. user-generated content campaigns. The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. A post shared by Kyle Huber (@asenseofhuber). One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. When you work closely with an influencer, you might want to offer them the chance to take over your social media. . Affiliate and Discount Codes 4. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. Event activations are a type of influencer marketing campaign in which brands partner with celebrities or social media personalities to create and promote events. These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. But many brands arent yet sure how to make the most out of this form of marketing. The ambassador may be paid, receive FREE products as compensation, or both. Guest Blog Posts3. Ainfluencer is the best Instagram influencer marketing platform that lets brands and brand ambassadors meet and make deals. Sponsored content is any content youve sponsored the influencer to create. There are 16 types of influencer marketing campaigns:1. What it's good. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. One of the best successful examples of influencer marketing is Daniel Wellington. Sponsored content is one of the most popular types of influencer marketing campaigns. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your, But when done right, youll be able to create a powerful campaign that builds off the credibility of others to. Our biggest tip: Go with micro-influencers. Their partnership can take several months to years. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. Reviews. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. Micro influencers usually have anywhere between 2000-50000 followers online. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. Social Media Takeover. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. One of the most common influencer marketing examples of reviews involves. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. So, it would be best to choose an influencer who has actually used your products. Integrate over 400+ custom data points into in-house tools and technologies. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. Many brands benefit from using an influencer marketing strategy that combines multiple campaign types into the overarching strategy. In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. Virility happens when more and more people start sharing or talking about you, your content or your products . From the moment your customers receive their product, they're on a journey with you to connect with your brand. These types of campaigns are often used to launch a new brand, product or service and to reward followers. Theyre exactly what they sound like. Are you ready to boost your brand with a strategic influencer marketing campaign? The type of content your influencers share can range anywhere from written content, to images or videos. Promote your Blockchain venture with a highly targeted crypto marketing strategy. Sponsored Content 2. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. Read More, Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. 9. By following these tips, you can create a successful influencer marketing campaign that will help promote your brand. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. The influencer appears at the event and promotes it on social media in advance, as well as during and after it. Reality, Increase Your Organic Traffic with Pay-Per-Click Ads. Social media takeovers can also grow leads and conversions. Brand Ambassadorships The premise of these videos is that the influencer has never seen or used the product before, and theyre unboxing and testing it out for the first time on camera. People are beginning to focus on living in a greener and more safe. Zero Gravity Marketing can make it happen! A themed campaign is a coordinated marketing effort surrounding a specific topic or theme. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. Product placement involves incorporating your business's product or logo into an influencer's social media content. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! If youve ever seen an unboxing video on YouTube, this may have been the driving force. . Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. 2. If you use social media, Id put money on the idea that youve seen. They help update your brand image and make it relevant to untapped markets. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. Absolut #Planet Earth's Favorite Vodka Campaign's result: 5. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. Whats more, brand ambassadors arent always paid for the work they do. Giveaway campaigns are one of the most common influencer. They will be easier to reach and form relationships with! Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. The benefits include building brand awareness and trust among new audiences that find the content about your brand relevant and valuable. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. However, it can be a more effective way to reach potential customers. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. The goal of an HBE event is to create positive buzz about the company and its products or services by having the influencers post photos and videos of the event on their social media channels. Typically, brands offer a free product or service for the influencer to give away to their followers. Exclusions apply. There are many different types of influencer marketing campaigns, and one of the most popular ones is the takeover. But, influencer marketing campaigns like this can go a long way, especially when the influencer can display a clear call-to-action (CTA). But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. Mediakix conducted a study on influencer marketing and collected some interesting figures. That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. Contests and Giveaways 3. The event can be anything from a concert to a festival, party or fashion show. This type of influencer campaign works best when you give the influencer. First, consider your goals and the ideal audience for your influencer marketing campaign. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. 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